On September 29th, Chagee launched its "CHAGEE Tennis Season" campaign once again, establishing pop-up stores at the Shanghai Rolex Masters and Wuhan Open tennis tournaments, while simultaneously introducing tennis-themed merchandise and specialty stores across all nationwide locations.

Latest data from Chagee shows that as of September 2025, over 50% of consumers prefer to choose AB-grade beverages. Through the "CHAGEE Health Calculator," Chagee has marked 15 products with low GI labels and launched "product identity cards" for 57 products.

In April 2024, Chagee invited Chinese tennis player Zheng Qinwen to serve as the brand's first health ambassador, with both parties working together to provide consumers with healthy and trustworthy beverage choices. In the same year, Chagee established an exclusive partnership with the China Open, becoming the first fresh tea beverage brand for the tournament, and has been actively present at multiple tennis events including the Wuhan Open, Ningbo Open, and Shanghai Masters.