PHOENIX TV (02008) announced the Q3 2025 financial results of its subsidiary Phoenix New Media (FENG). Total revenue reached RMB200.9 million (approximately USD28.2 million), marking a 22.3% year-over-year increase from RMB164.3 million in Q3 2024. This growth was primarily driven by higher paid service revenue and net advertising income.
The gross margin for Q3 2025 stood at 47.6%, significantly improving from 37.9% in the same period last year. The margin expansion was attributed to the higher profitability of digital reading services delivered through mini-programs and substantial revenue growth in this segment.
Phoenix New Media reported a net loss attributable to the company of RMB4.9 million (about USD0.7 million), representing a 73.4% narrowing compared to Q3 2024.
Mr. Sun Yusheng, CEO of Phoenix New Media, commented: "During the third quarter, we strengthened our authoritative position in the media industry through premium original content, innovative product experiences, and impactful offline events. We've also made steady progress in commercialization and user engagement. Moving forward, we will continue to focus on content and IP development, enhance brand influence, diversify monetization channels, and improve operational efficiency to lay a solid foundation for the company's long-term sustainable growth."