美国最大沐浴类产品经营商Bath & Body Works（BBWI）今日盘中股价大跌8.21%，引发市场广泛关注。该公司此前公布的第二季度财报显示，盈利未能达到分析师预期。
根据公司报告，Bath & Body Works第二季度调整后每股收益为0.37美元，低于分析师平均预期的0.38美元。虽然公司15.5亿美元的营收符合市场预期，但成本压力和不确定的消费支出环境给公司业绩带来了挑战。值得注意的是，公司第二季度总务、行政和店铺运营费用同比增长9%，达到4.83亿美元，显示出成本上升对利润的影响。
面对当前的经营环境，Bath & Body Works采取了一系列措施应对。公司加大了营销和促销力度，推出了以万圣节为主题的迪士尼恶棍系列产品和陶瓷香味蜡烛等，试图将产品定位为经济实惠的奢侈品和理想礼品。此外，公司还将全年调整后每股收益预期区间从3.25美元至3.60美元缩小到3.35美元至3.60美元。这些举措反映出公司正在积极应对市场挑战，但投资者似乎对公司的短期前景持谨慎态度，导致股价出现大幅下跌。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.