Integral Ad Science Holding Corp. (IAS) stock surged 5.40% in pre-market trading on Tuesday, as investors reacted to mixed analyst updates. The digital advertising verification company saw its shares climb despite conflicting target price adjustments from major financial institutions.

Barclays raised its target price for IAS from $7 to $9, signaling increased confidence in the company's potential. This positive outlook likely contributed significantly to the stock's pre-market rally. However, Morgan Stanley maintained a Hold rating on IAS while simultaneously lowering its target price from $12.50 to $11.50, introducing an element of caution to the market sentiment.

The pre-market surge suggests that investors are giving more weight to Barclays' optimistic view, despite the conflicting signals. As the market digests these mixed analyst perspectives, traders will be closely watching IAS's performance throughout the regular trading session to see if the early momentum can be sustained.