As autumn arrives, the influencer industry feels a chill in the air.

First, internet celebrity Hu Chenfeng faced a comprehensive ban across all platforms, with his accounts on Douyin, Weibo, Bilibili Inc., and Xiaohongshu silenced and content cleared. The previously highly active influencer suddenly vanished from the internet.

Subsequently, celebrity education consultant Zhang Xuefeng quietly encountered a silent "ban," with his social media accounts on Weibo, Douyin, Kuaishou, Bilibili Inc., and Xiaohongshu all prohibited from gaining new followers.

Following this, travel blogger Lan Zhanfei, who has millions of followers, also suffered a sudden blow, with his accounts on Douyin, Xiaohongshu, and Bilibili Inc. displaying "this user is prohibited from being followed."

Why are these top-tier influencers simultaneously facing a "autumn wind sweeping fallen leaves" fate?

The analysis suggests that the greatest sin of Zhang Xuefeng and others is: eating meat while making loud chewing sounds.

This may be the primary reason for their bans.

The folk saying "eat meat without making noise" has both literal and figurative meanings. Literally, it means to eat quietly and civilized manner to avoid disturbing others. Figuratively, it means that in environments with obvious wealth gaps, those who benefit should remain humble and low-key, avoiding excessive displays of wealth that might provoke jealousy or resentment from others.

This represents a reasonable moral principle. When you have meat to eat while others can only consume basic sustenance, if you cannot share your meat with others, then eating quietly becomes an expression of kindness and humanitarianism.

However, in reality, some wealthy individuals not only consume lavishly but also make loud noises while doing so, deliberately drawing attention to their consumption.

Whether Hu Chenfeng, Zhang Xuefeng, or Lan Zhanfei, all fall into this category of flaunting their wealth ostentatiously.

Let's examine Zhang Xuefeng, the most famous among the three.

For years, Zhang Xuefeng has targeted anxious parents of students as his primary customer base, crafting a marketing strategy combining "fan abuse + sob stories + extreme statements." Using his linguistic talents and performance abilities, he has long peddled anxieties about majors, employment, family situations, and social class, using "information gaps" to intimidate parents and students, thereby earning substantial profits.

Within just a few years, Zhang Xuefeng not only gained tens of millions of followers but also set an astonishing record of earning 200 million yuan in a 3-hour livestream, with his services remaining in high demand despite premium pricing.

According to media investigations, he directly or indirectly invested in over 140 companies.

As his wealth and fame exploded, Zhang Xuefeng abandoned his previously sincere and cautious demeanor, frequently losing his temper during livestreams and particularly enjoying confrontational behavior.

When answering questions, he often used profanity and showed little respect for others. Sometimes he would crack sunflower seeds while speaking, displaying an arrogant and condescending attitude.

More controversially, Zhang Xuefeng began constantly flaunting his wealth, with his nouveau riche behavior becoming increasingly inflated and ostentatious.

Years ago, he publicly claimed that besides his education guidance business chain, he owned three other companies that could be worth 1 billion yuan after going public, stating he had already achieved financial freedom.

He also showcased transfer records during livestreams, boasting about his company distributing 20 million yuan in year-end bonuses, averaging 57,000 yuan per person.

He even publicly declared that "whichever bank my daughter works for in the future, I will deposit 100 million yuan in that bank."

Most shocking was during a military parade period when he publicly stated that his account maintained 50 million yuan in cash reserves, claiming "when guns fire, I'll immediately donate 50 million yuan, and the company will donate another 100 million yuan," causing significant controversy.

This rhetoric, accompanied by profanity, sounded passionate but was actually calculated, serving more as a traffic-generating formula than a patriotic pledge. Using hypothetical scenarios that would likely never occur to make empty promises allowed him to gain attention without actually spending money. Such inflammatory statements not only contradicted the rational and restrained approach of major powers but also sharply opposed mainstream values.

Million-follower influencer Lan Zhanfei also represents someone who cannot resist flaunting wealth once successful.

In livestreams, he openly claimed: "If I fully commercialize (advertisements, product promotion, etc.), my annual income could reach astronomical figures – nine digits (over 100 million yuan) would underestimate me." His advertising rates were subsequently exposed: 1.5 million yuan for a single one-minute video.

He claimed monthly income of 300,000 yuan, proudly emphasizing his "significant tax contributions," suggesting others could only feel envious.

He also revealed that his global travel expenses of 2 million yuan were "merely one year's interest," hinting at assets worth hundreds of millions.

The now-banned Hu Chenfeng had long incited social opposition and discrimination, frequently mocking the working class and challenging public order and social boundaries.

He divided people using labels like "Android users = lower class/low-income groups" and "iPhone users = elite class," promoting an "Android extinction theory" and declaring "those earning 5,000 yuan monthly don't deserve to talk to me," while flaunting "monthly tax payments of 30,000+ yuan" to mock low-income groups during livestreams.

Having money isn't frightening, but having money and then frantically showing it off while trampling on ordinary people with inadequate incomes is problematic.

Given the backdrop of trade tensions, global economic downturn, and their impact on domestic economy and employment, internet celebrities like Zhang Xuefeng swimming against the tide by flaunting wealth appears particularly unconscionable and grating.

Many people subsist on simple meals of tofu, cabbage, and rice, while influencers like Zhang Xuefeng, who made fortunes through traffic, not only feast lavishly but also make loud noises while doing so, spreading this behavior through their platforms with tens of millions of followers – this is truly intolerable.

For people like Zhang Xuefeng, the greatest pleasure in eating meat lies not in savoring its flavor, but in the satisfaction of making noise while consuming it.

Couldn't Zhang Xuefeng and others simply eat quietly and keep a low profile? It's difficult, very difficult, extremely difficult. Because showing off is their instinct and conscious choice – eating meat without making noise would be worse than death for them.

Removing their qualification to "eat meat" entirely may be the only correct choice.

Internet users don't hate the wealthy – they hate those who flaunt their wealth and show no social responsibility.