异动解读 | 年度销售预期低迷叠加恶劣天气影响,美国达乐公司盘中大跌10.03%

异动解读
Mar 12

美国达乐公司(Dollar General,股票代码:DG)今日盘中股价大幅下挫10.03%,引发了市场的高度关注。

消息面上,此次股价大跌主要源于该公司发布的疲软年度销售指引。达乐公司预计2026财年可比销售额仅增长2.2%至2.7%,这一数字低于市场分析师普遍预期的2.48%。公司指出,在经济前景不确定的背景下,追求性价比的顾客正转向沃尔玛等大型折扣零售商以及亚马逊等在线平台寻求更优惠的交易,市场竞争日益激烈。

此外,生活成本上升、劳动力市场状况恶化以及汽油价格上涨等因素,使得消费者,尤其是低收入群体,在非必需品消费上更加谨慎。公司首席财务官还透露,二月初一场严重的冬季风暴迫使部分门店暂时停业,也对年初的销售业绩造成了负面影响。尽管公司第四季度业绩超出预期,但低迷的全年展望仍主导了市场情绪,导致股价承压。

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