本季度信息
根据公司披露的2026年中期报告，报告期内实现营收1.23亿元，同比下降81.64%。经调整净亏损为1116.50万元，去年同期为94.50万元，同比扩大1081.48%。
同期毛利为564.50万元，同比下降82.53%，对应毛利率约为4.60%，上年同期则约为4.84%。经营活动净现金流由上年同期的1.01亿元降至报告期的-0.52亿元。
从费用结构来看，销售及分销开支同比下降29.81%至约188万元，一般及行政开支同比下降33.44%至约1757万元，主要系公司主动调整业务架构、缩减部分业务后相关运营成本相应减少。
业务分项
报告期内，智慧营销解决方案服务（包括整合智慧营销解决方案服务与影响力投放服务）实现收入1.23亿元，同比大幅下降81.64%。公司表示，主要原因在于主动采取业务架构优化策略，缩减部分业务规模，包括终止与某媒体核心代理商的合作，从而影响整体收入。
高管解读 （无可引用的原文管理层发言）
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