On July 6, Cloudflare rose 3.14% in regular trading, trading at $248.95/share, with turnover of $94.28 million.
On the news front, Cloudflare announced on July 1 a refined web crawler management policy that will default-block AI agents and training crawlers from accessing ad-containing webpages starting September 15. The company also introduced a pay-per-use crawling fee model. The policy assigns behavioral tags to crawlers — including search, agent, and training categories — and blocks multi-purpose crawlers if any single behavior is prohibited by site owners.
The market views this as a significant reinforcement of Cloudflare's strategic position as an internet traffic gatekeeper. Data disclosed by the company highlights the imbalance in AI crawling: OpenAI's crawl-to-referral ratio stands at 1,700:1, while Anthropic's reaches 73,000:1, underscoring the broken value exchange between content creators and AI firms. The new usage-based pricing model is expected to open a novel AI traffic monetization revenue stream, further supporting the company's path toward its $5 billion revenue target ahead of 2028, a trajectory that RBC Capital Markets and Morgan Stanley have endorsed.
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