NET-A-GO Technology Slides to HK$200.69 Million Net Loss in 2025 after Advertising Rights Impairment

Bulletin Express
Mar 31

NET-A-GO Technology Company Limited reported a consolidated net loss of HK$200.69 million for the year ended 31 December 2025, reversing a HK$76.22 million loss a year earlier. The downturn stemmed mainly from a HK$256.96 million impairment tied to the early termination of a three-year cinema advertising distribution contract that had been recognised as an intangible asset.

Revenue and Margins • Group revenue edged down 2.0 % to HK$288.88 million. • The impairment pushed cost of revenue up 79.8 % to HK$509.29 million, turning last year’s HK$11.51 million gross profit into a HK$220.41 million gross loss. • Operating loss widened to HK$188.57 million from HK$85.61 million.

Bottom-Line Impact • Finance costs-net rose 20.2 % to HK$17.85 million. • After a HK$5.95 million tax charge and a HK$11.68 million gain from discontinued operations, total comprehensive loss attributable to shareholders deepened to HK$93.93 million (2024: HK$24.80 million). • Basic loss per share from continuing and discontinued operations expanded to 12 HK cents (2024: 3 HK cents). No dividend was declared.

Segment Performance Environmental Maintenance – Revenue fell 33.7 % to HK$87.94 million; segment loss widened to HK$57.76 million, weighed by HK$53.95 million in receivables impairment.

Media Advertising and Marketing – Revenue surged 73.8 % to HK$153.88 million, driven by first-quarter box-office momentum, yet segment loss ballooned to HK$142.80 million after the advertising-rights impairment and HK$97.89 million amortisation.

Trading – Revenue declined 36.1 % to HK$47.07 million as cosmetic-product sales wound down; launch of pre-owned electronic products in November contributed HK$28.03 million. Segment profit reached HK$27.42 million (2024: HK$33.96 million).

Discontinued Operations The disposal of the property-leasing unit completed on 30 June 2025, generating a HK$10.62 million gain. Discontinued operations overall yielded HK$11.68 million profit (2024: HK$18.42 million).

Balance-Sheet Highlights • Total assets more than halved to HK$464.88 million following the impairment and disposals. • Cash and cash equivalents stood at HK$220.42 million, up 4.7 %. • Equity attributable to shareholders dropped to HK$155.22 million from HK$317.82 million; total equity fell to HK$73.41 million. • Total liabilities decreased to HK$391.46 million (2024: HK$629.09 million); the group remained in a net cash position.

Corporate Actions and Subsequent Events • The property-leasing business was sold for HK$76.31 million. • Capital increase in a media subsidiary diluted the group’s stake from 51.0 % to 50.4 %. • Post-year-end, the company completed an HK$70.40 million share placement (80 million shares at HK$0.88 each) on 26 February 2026.

Outlook Management plans to re-focus resources on media advertising and marketing while exploring investments in intelligent-robotics solutions to enhance operational efficiency in the environmental maintenance segment. The group also intends to broaden its trading portfolio following its entry into the pre-owned electronics market.

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