The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) is set to commence from May 21 to 25 at the Shenzhen World Exhibition & Convention Center, marking the start of a significant cultural event.
Renowned as the premier exhibition for China's cultural industry, this year's ICIF will feature the Guangdong delegation presenting in a new format. The delegation will comprehensively demonstrate the achievements from the first year of implementing Guangdong's policy package aimed at promoting high-quality development in the cultural industry. The latest outcomes in areas such as launch economy, technology empowerment, and cultural export will also be unveiled to the public.
A focal point will be the concentrated display of cutting-edge technology integrated with new cultural tourism formats. As a national hub for artificial intelligence and cultural equipment manufacturing, Guangdong will showcase a full range of advanced products at this ICIF, providing a solid foundation for the digital transformation of the cultural industry.
A large number of consumer-grade intelligent robots will gather at the Guangdong exhibition. These include the AI virtual band live show by Leju Roban and Qutan Technology, the Zhuzhu Xia AI interactive companion robot by Yongsheng Animation, and the AI anime coffee vending machine by Kuku Robot. Covering scenarios from home services and sports companionship to precise operations, these innovations are leading new trends in cultural consumption and becoming fresh choices for consumers.
Simultaneously, several enterprises will present immersive experiences powered by AI technology. Guangzhou Chaoxi Technology will debut the Guangdong exhibition of the Super Yuan VR Mars Grand Pavilion comprehensive version. Xinqidian will introduce the "Wanxiang Vision" 3D immersive multi-modal space. Guangzhou Fantuo will showcase the Ancient Egyptian Culture and Digital Art Experience Exhibition along with the Xiaoxitian VR space. By deeply integrating world-leading digital technology with art, these exhibits collectively create new immersive cultural experiences that are interactive, perceptible, and communicable.
Products such as Insta360's panoramic action cameras, Appotronics Corporation Limited's AR glasses optical engine, and Shokz bone conduction headphones will also make appearances. These devices are widely applied in scenarios including film and television production, digital displays, immersive performances, household consumption, and public cultural services, truly realizing "technology empowering content and equipment supporting the industry."
New formats combining hardcore technologies like the low-altitude economy, aerospace technology, and future intelligence with cultural tourism are highlights of this exhibition. In the Shenzhen exhibition area, drone companies such as Lingling Wuxian and Zexin Future will demonstrate low-altitude applications. The Zhuhai exhibition area will focus on displaying new "culture + technology" formats across sectors like air show cultural tourism, marine economy, the low-altitude economy, and artificial intelligence.
The Guangdong delegation will also comprehensively showcase digital content production capabilities, covering a complete ecosystem including film and television, short dramas, anime, gaming, special effects, and vocal music. Furthermore, during the ICIF, the 2026 National AI Creation Competition will be officially launched. Through this provincial-level benchmark event, a vibrant atmosphere encouraging public participation will be fostered.
A dedicated "Launch, Exhibition, Debut" brand hall has been established. The Guangdong delegation, adopting a one-stop launch economy service model of "display + activities + transactions," will coordinate over 20 key IP national launch, exhibition, and debut activities. This initiative aims to position the ICIF as Guangdong's high-level premier platform for the most cutting-edge and significant cultural industry innovation achievements. Specifically, the cultural creativity exhibition hall will feature a dedicated "Launch, Exhibition, Debut" brand hall, where products and scenarios from 14 companies, including Tencent's Lobster Cultural Scene Application and TCL RayNeo's AI glasses, will be displayed.
Additionally, the Guangdong delegation has strategically planned the "Bay Area Runway, ICIF Debut" event to collect and release a batch of new "culture + technology" products. These include 4K Garden's AI short drama creation tool and new films from Yongsheng Animation. Key activities such as the launch of the National AI Creation Competition and the release of the "Guangdong Gifts" brand will also be held, forming a concentrated matrix for releasing innovative achievements during the exhibition period.
The delegation will leverage the leading and integrative role of "chain leader" and "leading" enterprises within the industrial chain. It will enhance the collaborative exhibition model involving upstream and downstream companies to improve the overall exhibition and transaction standards across industry sectors. Efforts will also be made to actively elevate services for facilitating transactions and consumption, precisely matching supply and demand, organizing professional procurement matchmaking, and planning a series of online and offline activities to promote transactions. These measures are designed to effectively help enterprises expand orders and create value.
To mutually empower the exhibition experience and industry connections, the Guangdong delegation has designed five professional visitation routes with different industrial themes. These routes are tailored to meet diverse needs such as government procurement and IP procurement, assisting professional visitors in gaining insights into new technologies and innovations, thereby enhancing the efficiency of exhibition sales conversion. For instance, the "2026 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference Launch Event" will be based in the Bay Area while面向 nationwide, aiming to "connect capital with projects and projects with capital."
Guangdong's cultural industry has formed a complete industrial chain and is undergoing a deep transition from "scale expansion" to emphasizing both "quality and efficiency." The delegation will conduct an in-depth analysis of the industrial logic, showcasing Guangdong's leading capabilities in IP incubation, precision manufacturing, and trend-driven consumption from all angles. Among these, the "Guangdong Goods Travel the World" brand hall will display Jiangmen's motorcycle industry, which is deeply involved in the Zhang Xue motorcycle supply chain, aiming to stimulate consumer interest in racing culture.
As a major province for national intangible cultural heritage in China, Guangdong's arts and crafts industry holds significant influence nationwide in terms of revenue scale. The delegation will use the theme "Ten Cities, Hundred Artisans, Thousand Products" in Hall 13 to gather leading arts and crafts enterprises and national-level master resources, with a specially established "Guangdong Arts and Crafts Space." Concurrently, the outcomes of Guangdong's assistance对接 over 20 counties across 14 provinces and autonomous regions will be collectively showcased in Hall 13, comprehensively presenting the effectiveness of对口支援 and rural revitalization efforts.