Liaoning CPPCC Member Song Kai: Using "Northeast Super League" as a Breakthrough to Elevate Football into a Regional Economic and Cultural IP

Deep News
Jan 27

People in Liaoning love football, understand football, and are willing to participate in football-related consumption; this "solid foundation and high popularity" forms a solid base for the revitalization of football in Liaoning. The "Northeast Super League," currently in preparation, is rooted in Northeastern characteristics and can both fill the gap for high-level regional mass football competitions and link sports, culture, tourism, and commerce. I anticipate that Liaoning can use the "Northeast Super League" as a breakthrough point to elevate Liaoning football from a mere sporting event into a regional economic and cultural IP.

I suggest using the "Northeast Super League" as a link to deeply integrate sports, culture, tourism, and commerce. This involves creating themed events combining "competitions + scenic spots + cuisine," launching special spectator transport routes, and introducing fan packages, making football a "traffic password" for stimulating consumption. Simultaneously, using the construction of youth training centers as a key focus, we should solidify the talent foundation. This means establishing a four-tier youth training center system at the regional, provincial, municipal, and county levels, promoting the integration of youth training with education, and clearing the pathway from school selection to youth training and finally to professional player development, thereby safeguarding the "golden招牌 (jīnzi zhāopái)" of being a cradle for football talent. Furthermore, we should also expand the football market by supporting clubs in developing their home stadium culture, backing teams in the Chinese Super League, China League One, and women's football, attracting corporate investment to form a virtuous cycle, and ensuring the football cause becomes increasingly prosperous.

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