美国人转向使用AI和社交媒体搜索房地产市场——市场观察

投资观察
Oct 09, 2025

东部时间上午10:30 - Realtor.com表示,对许多购房者来说,未来已经到来。大多数美国人正在采用新工具来应对房地产市场,其中82%的人使用AI获取房地产信息。然而,尽管出现了这些变化,消费者表示房地产经纪人仍然是最值得信赖和最准确的信息来源。

在AI平台中,ChatGPT和Gemini领先,超过一半的受访者表示他们对AI如何个性化搜索感到兴奋。社交媒体也是美国人的常见选择,近90%的人依赖社交媒体,其中YouTube和Facebook是最常使用的平台。

大多数Z世代(76%)表示TikTok是他们获取住房内容的首选平台之一,比例超过任何其他年龄段。

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