万豪国际公司近日宣布在巴西启动一项重大扩张计划，签署了七家新万豪城市快捷酒店的开发协议。这标志着该品牌首次进军巴西市场。根据与FÁBRICA DE HOTÉIS LTDA达成的长期合作框架，双方将在未来15年内于巴西东北部开发总计30处酒店物业。首批项目选址关键目的地，包括Ipojuca的Suape工业港口综合体及Porto de Galinhas，新增客房超750间。此举不仅彰显了万豪在新兴市场提升高质量住宿可及性的坚定承诺，更与其多元化产品线战略高度契合，旨在开拓全新客群并强化市场渗透力。
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