异动解读 | Reddit夜盘大涨9.27%，AI广告策略推动财报超预期

异动解读

Oct 31, 2025

社交媒体平台Reddit（RDDT）在周四夜盘交易中股价大涨9.27%，引发市场广泛关注。这一显著涨幅主要源于Reddit发布的乐观财报及未来预期，彰显了公司人工智能驱动的广告策略初见成效。

根据公司公布的财报，Reddit第三季度营收同比增长68%，达到5.85亿美元，远超分析师预期的5.457亿美元。更引人注目的是，公司预计第四季度营收将在6.55亿美元至6.65亿美元之间，同样高于分析师平均预期的6.379亿美元。Reddit的强劲表现主要归功于其人工智能驱动的广告策略，公司开发的AI优化广告平台帮助广告商在相关的兴趣社区（subreddits）中精准投放广告，显著提升了营销效果。

除了财务表现亮眼，Reddit在用户增长方面也取得了可观进展。第三季度全球日活跃独立访客数量同比增长19%，达到1.16亿。公司还推出支持30种语言的机器翻译功能，推动了国际市场的用户增长。此外，Reddit将其丰富的用户生成内容授权给谷歌和OpenAI等AI公司，为大语言模型训练提供宝贵数据，进一步拓展了公司的收入来源。这些举措不仅提升了Reddit的广告收入，也增强了投资者对公司长期增长潜力的信心，推动股价大幅上涨。

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