Against the backdrop of consumption structure transformation and the deepening of green consumption concepts, the secondhand economy is emerging as a new growth driver in China's consumer market. Recently, WEIMOB INC announced a partnership with Xianyu, officially becoming its "Super Refresh Agent Service Provider." This collaboration marks WEIMOB INC's further integration into Alibaba's ecosystem and opens a new channel for brands to reach 600 million young users.
The Rise of the Secondhand Economy: WEIMOB INC Empowers Merchants to Access 600 Million Young Users According to the "2021 China Secondhand Trade Carbon Reduction Report" by Tsinghua University's Institute of Energy, Environment, and Economy, China's secondhand goods transactions are expected to exceed 3 trillion yuan by 2025. In this context, Xianyu, a key innovation under Alibaba, has evolved from a C2C trading platform into a diverse lifestyle community for young users over its 11-year development.
Platform data shows that as of March 2025, Xianyu boasts 600 million users, with over 200 million monthly active users. More than two-thirds are post-95s, over half reside in high-tier cities (first-tier, new first-tier, and second-tier), and nearly 30% have a spending power exceeding 2,000 yuan, forming a high-engagement, high-spending, and high-conversion user ecosystem.
Notably, Xianyu also hosts enthusiast communities, collectors, anime fans, and other interest-based circles. Its unique user structure, community dynamics, low search costs, and minimal traffic competition make it an ideal platform for brands to cost-effectively target young consumers and achieve growth breakthroughs.
Industry analysts suggest that as traffic costs continue to rise, cross-platform ecosystem collaborations are becoming a new trend. WEIMOB INC's partnership with Xianyu not only unlocks a new traffic channel for brands but also explores an efficient, low-cost path to engage young audiences.
Deepening Alibaba Ecosystem Integration: WEIMOB INC’s End-to-End Services Drive Brand Performance This collaboration follows WEIMOB INC's earlier achievements as an "Alipay Advertising Elite Partner" and participant in Alibaba’s UD advertising program, marking another milestone in its Alibaba ecosystem strategy.
A WEIMOB INC representative stated that becoming Xianyu’s Super Refresh Agent Service Provider will enhance the company's capabilities within Alibaba’s ecosystem, offering brands comprehensive marketing solutions and precise access to Alibaba’s full-scenario traffic.
"Super Refresh," Xianyu’s one-stop smart advertising tool, is critical for merchant customer acquisition. It allows sellers to set optimization goals for exposure, clicks, inquiries, favorites, and orders, covering all Xianyu traffic entry points while enabling intelligent dynamic pricing for precise targeting and cost control.
Xianyu offers two ad models: package deals for beginners and customizable options for advanced merchants, allowing granular control over budget, timing, location, and bids.
To maximize Xianyu’s traffic potential, WEIMOB INC will provide end-to-end services—from store setup and ad guidance to data analysis and post-sale support—helping merchants optimize strategies.
For example, leveraging WEIMOB INC’s expertise, brands can integrate Xianyu’s homepage, search, and local traffic resources. Through splash ads, feeds, branded search zones, and user targeting (demographics, interests, DMP audiences, and keywords), they can streamline the conversion path from ad exposure to product pages, shortening decision cycles and boosting efficiency.
Conclusion As the secondhand economy surges and young consumers dominate the market, Xianyu’s traffic value is entering a pivotal phase. WEIMOB INC’s partnership with Xianyu offers brands a professional pathway to tap into this emerging traffic pool—connecting with high-value users while driving conversions through cross-platform synergy. This supports both new entrants and established brands in achieving scalable and sustainable growth.