2月4日晚间，阿里员工在社交媒体爆料，阿里巴巴创始人马云现身杭州阿里总部千问春节项目组。图片显示，马云在阿里巴巴合伙人邵晓锋陪同下来到千问办公区，一旁已有马年元素的新年立牌，立牌标注有“千问C端事业群”。
伴随着春节临近，“AI大战”正在持续升温。此前，百度、豆包等均启动了春节红包计划，阿里千问也在2月2日宣布将投入30亿启动“春节请客计划”，2月3日，千问APP还宣布将独家冠名四家卫视的马年春节晚会。马年春节正被AI应用视作大规模抢占C端入口的一个重要节点，随着马云“视察”，阿里对这场战役的重视程度显而易见。（一财）
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