Amazon.com's overseas shopping WeChat mini-program celebrated its sixth anniversary milestone on September 15th. According to data, the platform's active user base grew nearly 60% year-over-year over the past year, while sales revenue nearly doubled compared to the same period last year.

Performance data reveals significant growth across multiple product categories driven by interest-based communities on Amazon.com's overseas shopping WeChat mini-program over the past year. Notably, the mother and baby category saw substantial sales increases; toy category sales nearly doubled compared to the same period; while apparel, sports, and footwear categories each achieved over 130% year-over-year growth.

Since launching in 2019, Amazon.com's overseas shopping WeChat mini-program has progressively developed a comprehensive consumer experience ecosystem encompassing social communities, live streaming, content marketing, and influencer partnerships. Additionally, through the "Share and Earn" feature on the mini-program's homepage, consumers can share overseas products with one click to earn commissions. Over the past year, Amazon.com's overseas shopping "Share and Earn" program achieved over 180% year-over-year sales growth.

Furthermore, starting today through September 17th, Amazon.com's overseas shopping "Foreign Goods Festival" will launch simultaneously with the mini-program's 6th anniversary celebration. The event features over 10 million carefully selected global products spanning approximately 20,000 international brands across 35 major popular categories, covering classic cross-border shopping segments including health, beauty, apparel and footwear, home goods, and electronics.