北京时间21时11分——Yum Brands正计划分拆旗下必胜客业务板块,旨在更专注于塔可贝尔与肯德基的品牌运营。公司高管在第四季度财报电话会议中明确表示,此项战略评估正按既定规划持续推进,预计将于本年度内完成所有可行性方案的审查工作。
值得关注的是,必胜客最新业绩数据显示其国际市场同店销售额微增1%,而美国本土市场则再度下滑3%。为应对市场挑战,Yum Brands正通过加大营销投入力度支持该品牌发展,同时将启动门店网络优化措施。
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北京时间21时11分——Yum Brands正计划分拆旗下必胜客业务板块,旨在更专注于塔可贝尔与肯德基的品牌运营。公司高管在第四季度财报电话会议中明确表示,此项战略评估正按既定规划持续推进,预计将于本年度内完成所有可行性方案的审查工作。
值得关注的是,必胜客最新业绩数据显示其国际市场同店销售额微增1%,而美国本土市场则再度下滑3%。为应对市场挑战,Yum Brands正通过加大营销投入力度支持该品牌发展,同时将启动门店网络优化措施。
(本文完)
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