投资者对Shake Shack Inc的信心正遭遇剧烈动摇。
这家汉堡连锁企业的股价出现断崖式下跌，其背后是令人失望的季度销售额与盈利数据、持续攀升的牛肉与开发成本，以及起伏不定的客流量共同作用的结果。
Shake Shack Inc的许多门店位于人流量巨大的旅游目的地，但随着美国作为全球旅游目的地的吸引力减弱，这些地方的游客数量已大不如前。公司还指出，中东地区的冲突对其在该地区的授权业务运营造成了冲击。
当前，主要汉堡品牌正身处快餐行业的艰难时期，激烈争夺市场份额，而消费者则承受着油价上涨带来的压力。与之形成对比的是，一直在大力推广超值套餐的麦当劳，在公布了超出市场预期的销售额和利润后，其股价今日逆势上扬。
尽管面临挑战，Shake Shack Inc表示计划继续开设新门店，并相信其销售额在今年剩余时间内将实现增长。公司称，通过其忠诚度计划提供的薯条、奶昔和汽水折扣，正帮助其在竞争中保持优势。
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