以无限量面包棒和丰盛打包服务闻名的橄榄花园餐厅正在推行"轻食化"策略。
其母公司达登饭店表示，这家意大利连锁餐厅新推出的"轻盈份量"菜单有效拉动了客流量。该菜单提供15美元及以下的餐点选择，旨在同时吸引预算敏感的顾客群体以及服用GLP-1药物后需要控制食量的消费人群。
高管透露，虽然新菜单的利润率不及大份量菜品，但顾客对其性价比给予高度评价。据公司数据显示，橄榄花园同店销售额在达登第三财季增长3.2%，虽低于部分分析师预期，但仍领先于其他休闲餐饮竞争者。达登已上调本财年销售增长指引，受此消息推动，该公司股价在周四早盘交易中走高。
（本文源自华尔街日报实时报道专题，完整内容可通过检索代码P/WSJL获取）
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