Morgan Stanley has released a research report indicating that the business quality of LI NING (02331) is improving, with its brand and product competitiveness being undervalued by the market. The bank forecasts a compound annual growth rate of 7% for both sales and adjusted net profit from 2026 to 2028. While management has provided high single-digit sales growth guidance, the bank assumes only 6% sales growth for 2026 due to macroeconomic uncertainties. The target price is maintained at HK$26 with an "Overweight" rating. Morgan Stanley stated that LI NING's product portfolio has significantly improved compared to three to four years ago. Following rapid growth in its badminton business from 2024 to 2025, it is expected to maintain a compound annual growth rate of approximately 10% from 2025 to 2027. The emerging "Glory series" and outdoor product lines already contributed a high single-digit percentage of sales in the second half of last year. As dedicated stores for these lines are just beginning to roll out, they are expected to help boost apparel sales. Considering better-than-expected performance in retail channels and the "LI NING YOUNG" segment, the bank has raised its revenue forecasts for 2026 and 2027 by 1% each. It has also increased its gross profit margin forecast for 2026 by 0.3 percentage points while reducing its operating expense ratio forecasts for 2026 and 2027 by 0.5 and 0.3 percentage points, respectively. Consequently, the net profit forecast for 2026 has been raised by 1%.