LANCANG TEA (06911) announced its interim results for the six months ended June 30, 2025, reporting revenue of 120 million yuan, gross profit of 61.67 million yuan, loss attributable to owners of 28.946 million yuan, and loss per share of 0.23 yuan. In response to the current slow recovery and volatile market environment and consumption trends, the company has formulated a market-oriented and customer-centric business strategy as a tea consumer goods retailer, comprehensively advancing adjustments and improvements in business management, product development, and marketing policies to continuously enhance the company's sustainable operating capabilities.

While maintaining stable development of offline distribution and directly-operated store businesses, the company actively capitalizes on the development momentum of large customer channels and raw tea business. During the reporting period, affected by weak consumption at offline physical stores, the company's offline distribution channels achieved sales revenue that declined 71.5% compared to the same period in 2024. However, the company's large customer channels continued to grow, with an increase of 103.7% compared to the same period in 2024.

Under the premise of ensuring stability and sustainability of business development, the company actively integrated internal resources during the reporting period, continuously optimizing and upgrading business operations and service architecture, aiming to improve operational efficiency while providing partners with more agile market response mechanisms.

During the reporting period, benefiting from the optimization and upgrading of business operations and architecture, the company achieved better control over related costs and expenses. Specifically, the company's sales and marketing expenses decreased by 38.1% compared to the same period in 2024, and administrative expenses decreased by 16.8% compared to the same period in 2024.