Dongfeng Motor officially launched its "Tianjing Zero-Carbon" plan, the Embodied Intelligent Vehicle Full-Domain Protection plan, and the "Tianji Yangfan" plan during the opening ceremony of its 10th Science and Technology Innovation Week and inaugural User Lifestyle Festival. The company also introduced the "Dongfeng Youxin" customer service brand, establishing channels and platforms for direct user engagement and accelerated co-creation.
Yang Qing, Chairman and Party Secretary of Dongfeng Motor, stated that the company has earned the trust and recognition of over 64 million users by focusing on safety, intelligence, and green mobility needs. Looking toward the "15th Five-Year Plan," Dongfeng Motor will fully embrace the era of artificial intelligence, deepen its commitment to green and low-carbon industries, target national strategic needs, ensure industrial chain security, cultivate user demands, and enhance product competitiveness. The company aims to deliver exceptional products and services to create a better automotive life for its users.
Feng Changjun, General Manager and Deputy Party Secretary of Dongfeng Motor, officially announced the "Tianjing Zero-Carbon" plan. For users, this plan ensures charging becomes as convenient as refueling, transforming vehicles into value-adding assets. For the industry, it involves partnering with ecosystem allies to aggregate over 10 million charging facilities, covering all user mobility scenarios. For society, the plan targets annual carbon reduction of over 1 million tonnes, equivalent to planting 50 million trees each year.
During the ceremony, the Embodied Intelligent Vehicle Full-Domain Protection plan was officially released. You Zheng, Vice President and Standing Committee Member of the Party Committee of Dongfeng Motor, noted that in the wave of intellectualization, automotive safety has evolved from single-point protection to a multidimensional, coordinated full-domain safety paradigm. Dongfeng Motor will develop a practical, perceivable, and reliable full-domain safety solution. Anchored on the "Six Zero" vision—zero fatalities, zero fires, zero hazards, zero accidents, zero leaks, and zero losses—the company will build a "1+6+4" full-domain safety technology system: one embodied intelligent technology foundation, six safety technology domains, and four industrial collaboration ecosystems.
Zhou Feng, Vice President and Standing Committee Member of the Party Committee of Dongfeng Motor, introduced the "Tianji Yangfan" plan. This plan is built on a "125" framework: "1" core foundation—China, serving as the global hub for intelligent manufacturing and export; "2" strategic highlands—focusing on Europe and the Americas for passenger vehicles, and the Americas and North-Central Asia for commercial vehicles, enabling localized operations amid intense global competition; and "5" key pillars—Southeast Asia, North-Central Asia, the Middle East, North-Central Africa, and Australia-New Zealand—with differentiated resource allocation.
At the opening ceremony, Dongfeng Motor accelerated multiple new collaborations. On the technical standards front, the company joined central enterprises, industry organizations, research institutes, and universities to release the "Automotive Full-Domain Safety White Paper for the Embodied Intelligence Era". A Dongfeng Motor division of the National Key Laboratory for Intelligent Green Vehicles and Transportation was inaugurated, focusing on joint research into embodied intelligent vehicle technologies. Dongfeng's Basic and Advanced Technology Research Institute was also officially established to strengthen foundational and forward-looking technology development. Additionally, Dongfeng Motor signed a strategic cooperation agreement with Wuhan University of Technology, targeting core areas such as next-generation energy systems and advanced body and chassis technologies.
At the inaugural User Lifestyle Festival, Dongfeng Motor formally unveiled the "Dongfeng Youxin" customer service brand. This initiative delivers standardized vehicle purchase experiences, personalized test drives, warm delivery processes, the "111" service standard, and direct user feedback channels, fulfilling a full-lifecycle service commitment.