JD.com has announced that its annual 618 Shopping Festival will commence on May 30th at 8 PM.
This year's festival emphasizes "official direct discounts up to 50% off" and introduces a new "hot-selling at low prices" promotion. The flash sale channel will feature major brands with discounts exceeding 50% off, while the specials channel launches an "online 2-yuan store" with additional subsidies pushing prices as low as 50% off. The new products channel will offer daily 1-yuan grabs for premium new items at 10 AM, along with 1-yuan trial opportunities for millions of branded products.
JD.com's "Double Compensation for Higher Prices" service has been fully upgraded, allowing consumers to initiate multiple claims over an extended application period. Additional perks include surprise red envelopes, food delivery coupons, and travel vouchers, with substantial rewards available for all participants.
Co-hosted by JD.com and Beijing Radio & Television Station, and exclusively sponsored by JD Mobile, the "JD 618 Summer Concert" will take place at Beijing Workers' Stadium on May 31st. All 30,000 tickets will be given away for free; users can participate by searching "618 Summer Concert" in the JD app.
On Children's Day, JD.com will premiere the industry's first AI-powered shopping livestream gala, featuring digital avatars of classic IPs like the Monkey King, Haier Brothers, and Capybara Yellow Pig to reenact childhood favorites.
For international shoppers, JD.com's European online retail brand Joybuy will celebrate its first 618 festival, extending JD's "211" delivery service to the UK, Germany, the Netherlands, and France via its proprietary logistics network. JD Worldwide will also offer millions of self-operated products to consumers in 36 countries through its official direct shipping network.
JD's JoyInside platform has undergone significant enhancements, now collaborating deeply with nearly 200 brands in home appliances, robotics, health, and toys to embed AI capabilities into smart hardware. This year, JoyInside will be integrated into over 10 million smart devices.
JD.com has further integrated AI across various sectors including health, food delivery, home services, home renovation, finance, and vehicle maintenance. During the 618 festival, JD Health's AI medical cluster—comprising AI doctors, nutritionists, and pharmacists—will launch as a "health intelligence team."
In AI infrastructure, JD.com ranks among the top tier in the industry. This year, JD's AI-related R&D investment is set to increase by more than 200%, supported by a comprehensive AI product matrix and specialized models such as the JD JoyAI foundation model and JD Logistics Superbrain.
The JD Logistics Superbrain model will be deployed extensively during this year's 618 festival, enabling deep AI applications across more than 1,000 core logistics and supply chain scenarios.