周二（6月3日）盘中，社交媒体平台Pinterest（PINS）股价大涨5.03%，主要受益于华尔街知名投行摩根大通上调了对该公司的投资评级。
摩根大通分析师将Pinterest的评级从"中性"上调至"增持"，同时将目标价从35美元上调至40美元。分析师表示，Pinterest的用户增长和广告技术正在改善，这两个因素都有助于推动公司收入增长。他们指出，Pinterest正在利用其全漏斗广告策略和自动化/人工智能能力（包括Performance+工具），从年收入在10亿至300亿美元之间的广告主那里获取更大份额的广告支出。
值得注意的是，分析师特别强调了Pinterest月活跃用户（MAU）基础的增长，其中85%的用户直接通过移动应用访问平台。这一数据是上调评级的关键原因之一，因为Pinterest约90%的收入来自其应用程序，"这降低了PINS对谷歌及整体搜索中断的敞口"。此外，一些较大的广告主已经将其广告预算的5%至10%用于Pinterest平台，显示出广告主对该平台的信心正在增强。
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