On August 28, BILIBILI-W rose 3.86% in regular trading, trading at HK$133.8/share, with turnover of HK$52.27 million. The gain follows the company's Q2 earnings release on August 27, which exceeded market expectations on both revenue and profit metrics.

Bilibili reported Q2 revenue of RMB 7.94 billion, up 8% year-over-year, slightly above the consensus estimate of RMB 7.908 billion. Adjusted earnings per ADS came in at RMB 1.58, beating the FactSet estimate of RMB 1.51 by approximately 5%. Net profit surged 55% year-over-year to RMB 339.1 million, while adjusted net profit reached RMB 703.6 million, up 25%. Advertising revenue emerged as the primary growth engine at RMB 3.13 billion, up 28% year-over-year. Gross margin improved to 37.2%, marking the 16th consecutive quarter of sequential improvement. DAU reached 117 million, up 7% year-over-year, with daily average usage time increasing 8 minutes to 113 minutes. Morgan Stanley maintained its Overweight rating on the stock following the results.

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