On October 21, JD Group and Guizhou Agricultural Development Group held a discussion meeting in Guiyang, where they signed a strategic cooperation agreement. The two parties will engage in in-depth cooperation to jointly build four key systems: marketing, logistics, smart agriculture, and e-commerce training. This initiative aims to promote "Guizhou products going global," enhance the brand influence and market competitiveness of Guizhou agricultural products, and inject new momentum into agricultural modernization and rural revitalization.
In recent years, Guizhou has focused on "branding strong agriculture" as a strategy to continually drive high-quality agricultural development. Specialty products such as sour soup and prickly pear have gained popularity due to their distinct regional characteristics, while chilies, Tianma, Job's tears, and blueberries rank first in industrial scale nationwide. Furthermore, tea and Chinese medicinal materials are also among the national leaders, with 14 agricultural products including Xiuwen kiwifruit and San Sui ducks recognized as national agricultural brand specialties. Guizhou's agricultural products are consistently gaining market recognition for their quality.
JD Group and Guizhou Agricultural Development Group will pragmatically collaborate on the construction of the four key systems: building a marketing system for Guizhou agricultural products, establishing a brand cultivation base, incubating popular specialty agricultural products, and creating a comprehensive sales matrix; constructing a logistics system for Guizhou agricultural products to enhance the response efficiency and service assurance capabilities of Guizhou’s agricultural product supply chain; establishing a demonstration base for smart agriculture in Guizhou, integrating "smart farming + e-commerce direct procurement"; forming an e-commerce training system for Guizhou agricultural products to improve the digital marketing capabilities of agricultural entities; and jointly developing a supply chain optimization and upgrading system to expand the output of products.
"We look forward to successfully creating a batch of Guizhou agricultural brands with national influence, building an efficient agricultural product logistics system, establishing a benchmark for smart agriculture, and forming a replicable and promotable 'Internet + Rural Revitalization Guizhou Model,'" said Xiong Wei, Vice President of JD Group. Lu Zhongyu, Secretary of the Party Committee and Chairman of Guizhou Agricultural Development Group, stated, "This signing represents the resonance between the quality foundation of the 'Guizhou products' brand and the credibility of the JD brand. We will leverage our respective advantages to jointly build 'four systems and one base,' promoting the digital and standardized upgrade of agricultural production in Guizhou and collaboratively advancing 'Guizhou products going global.'