Movement Alert|JD.com Falls 3.04% in Regular Trading, Q1 Net Profit Halved Again as Market Digests Profit-for-Scale Strategy

Market Focus
May 26

On May 26, JD.com (09618.HK) fell 3.04% in regular trading, trading at HKD 118.0 per share, with trading volume of HKD 874 million.

On the news front, JD.com's latest Q1 report revealed net profit halved again, extending the annual report trend of over 50% YoY decline. The company's operating profit margin plunged from 3.3% to 0.2%, while marketing expenses surged 45.8% YoY. The food delivery business recorded a full-year loss of RMB 46.6 billion, burning approximately RMB 128 million daily. Although institutions including Citi and JPMorgan maintained Buy ratings with raised target prices, the market remains divided over the sustainability of JD.com's profit-for-scale strategy.

The broader Hong Kong tech sector faced selling pressure on the same day, with Meituan down 2.83% and JD Health down 2.91%, reflecting weak bullish sentiment across the sector. Notably, new business segment losses narrowed 30% quarter-over-quarter to RMB 10.35 billion in Q1, suggesting subsidy intensity moderation, though investors continue to weigh long-term profitability risks against market share gains.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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