On October 1st, the Weibo IN Cross-Dimensional Gravity Field, located on the east side of Beijing's Chaoyang Park, officially opened for business. Internationally renowned toy and collectible brands including TAMASHII NATIONS STORE Satellite, Megahouse, Hasbro Transformers, and Kotobukiya, along with leading dimensional culture brands such as Animate Cafe, bilibiliGoods, and Dimensional Pop Candy, have all established stores, bringing diverse themed retail and interactive experiences to further meet Generation Z's demand for multicultural consumption.
Weibo IN covers a total building area of approximately 42,000 square meters. The overall spatial layout emphasizes openness and immersion, encompassing diverse business formats including retail, dining, cultural creativity, entertainment, and leisure, creating a new scenario for young people's cultural experiences and social interactions.
As an urban renewal project transformed from the beach volleyball venue of the 2008 Olympics, this landmark preserves Olympic memories while being reborn with technological and futuristic design, reshaping into a comprehensive venue that integrates culture, consumption, and lifestyle. It is set to become Beijing's new trendy landmark and youth culture hub.
The venue's core highlight, Diamond Center, is North China's largest professional esports arena, accommodating approximately 1,500 spectators with international event hosting capabilities. It also serves entertainment performances, conferences, forums, and large-scale events. This space serves not only as a stage for professional esports competitions but also as an entertainment center, hosting various cultural performances such as street dance competitions and Zhao Pinlin's concert.
Furthermore, it serves as an important platform for academic exchange activities. The Chinese Debate World Cup finals landed at Weibo IN in July this year, adding an international-level comprehensive cultural activity venue to Beijing.
The Weibo IN venue has cumulatively hosted over 80 IP pop-ups, esports events, and cultural performances, attracting hundreds of thousands of visitors and becoming a new highland for Beijing's dimensional culture experience and esports industry chain.
Weibo IN has not only become a new choice for young people's leisure and entertainment but has also driven the overall popularity recovery of the Chaoyang Park east area. The Beijing Music Map summer concerts significantly promoted the vitality of surrounding dining, transportation, retail, and other consumption scenarios, presenting a positive pattern of "culture + consumption" dual-wheel drive.
Weibo IN not only showcases the unique charm of an "esports + dimensional culture complex" but also injects new vitality into Beijing's cultural tourism consumption. Through diverse activities such as esports events and music performances, the venue successfully extends the time dimension of park consumption, extending daytime crowd heat into the evening, becoming a new choice for Generation Z's "night tour of Beijing."
Surrounding commercial districts' dining, leisure, and entertainment consumption have all grown accordingly, forming a "daytime + nighttime" dual-circulation pattern, injecting new vitality into Beijing's nighttime economy.