The morning mist had not yet fully dissipated when there was already activity in the mountain valleys of Longjiao Town, Yunyang County, Chongqing. 68-year-old Uncle Zhang was carrying freshly gathered dry branches home, passing by Li Chunhua's house at the village entrance. At this moment, 26-year-old Li Chunhua was patiently teaching several elderly residents in her small courtyard how to navigate their phone screens: "Tap this magnifying glass icon, type 'small stool', and you'll see many styles." "Chunhua, the axe you bought online for me is really good - chopping wood is much faster now!" Uncle Zhang called out to the courtyard, still weighing the brand-new axe in his hands. Such scenes have now become the most common sight in this remote mountain village.
**Homecoming — From Classroom to Mountains**
A year ago, Li Chunhua was still in a kindergarten in downtown Chongqing, leading young children in singing and dancing. In late autumn 2024, news of her father's illness-related death brought her back home. Seeing her mother's clumsy movements doing housework due to deformed hands, looking at the empty old house and the increasingly aging faces in the village, she made a decision that surprised her entire family: "I won't return to the city. I'll stay to accompany mom and help the village."
She found the road home much easier to travel than she remembered. The once bumpy dirt roads had long been paved, and street lights lit up like a string of stars at night. However, the elderly in the village seemed to be left behind by time.
After returning to the village, Li Chunhua first worked at the telecommunications company helping villagers solve mobile phone issues. At the end of 2024, Yunyang County implemented a "local talent" cultivation program, publicly recruiting outstanding talents who could "settle down, stay put, and be useful" to address the talent shortage in rural revitalization. Li Chunhua, with her deep affection for her hometown and sincere heart to help fellow villagers, successfully passed the selection and joined the village-level work team. This not only provided her with a platform to take root in the countryside but also made her feel the weight of responsibility on her shoulders.
After beginning her work, Li Chunhua discovered that the elderly in the village faced dual inconveniences. On one hand, smartphones in their hands were like "glowing bricks" - some couldn't check their pension balances, others couldn't understand SMS verification codes. On the other hand, traditional market shopping was also full of complications: wanting to buy suitable cloth shoes meant either not finding the right size or having to ask others to help purchase them. Li Chunhua knew she had more important work to do.
**Classroom — From "Purchasing Agent" to "Teaching to Fish"**
"Chunhua, that laundry detergent you bought online is really cheap. Can you help me buy a bottle too?" "Chunhua, is buying this online really cheaper?" "Chunhua, help me buy a rice cooker online!"
As one of the few young people in the village, the elderly naturally threw one "difficult problem" after another to this girl they had watched grow up since childhood. Li Chunhua enjoyed being the village's "purchasing agent," but she realized she couldn't always be available to help. Then an idea emerged: why not teach the elderly how to shop online with their phones themselves?
She browsed through all the shopping apps on her phone and finally settled on PDD Holdings Inc. "The elderly live frugally and care most about three things: quality products, affordable prices, and free shipping." She compared prices and found that the same agricultural axe cost 35 yuan at the town hardware store, while PDD Holdings Inc offered it for 22 yuan with free shipping, delivered directly to the town's express pickup point.
This stems from PDD Holdings Inc's increased subsidies, traffic, and other resource allocation to county-level rural areas in western remote regions, mountainous areas in central and eastern China, and key rural revitalization support zones in recent years, encouraging merchants to strengthen product supply and continuously expand the "inclusive consumption circle."
The same daily necessities could be purchased without spending more money, exerting more effort, or traveling farther distances, making it particularly suitable for elderly needs.
73-year-old Grandma Zhang Zhaoying, after breast cancer surgery, could no longer move her legs and feet properly. She would get breathless just collecting pumpkins behind the house, let alone trekking an hour of mountain roads to market. When her rice cooker broke, she was extremely anxious. Chunhua helped her select one on PDD Holdings Inc using her phone, while Grandma Zhang leaned over, squinting and instructing: "Just pick a practical one."
When the express delivery arrived, Chunhua rode her electric scooter along winding mountain roads to collect it. When the new rice cooker was plugged in and the indicator light glowed warmly red, the homey atmosphere finally returned to the kitchen.
Teaching began with the closest people. Her mother's fingers were not very flexible due to old ailments, so Li Chunhua wrote the steps on cardboard and taught her step by step how to tap the screen: "First press this icon, then click voice input, and say 'laundry powder'."
Neighbor Grandma Wang was always afraid of "money being stolen by the internet," so Li Chunhua accompanied her to buy a 9.9 yuan plastic basin. On delivery day, the elderly woman touched the solid bottom of the basin and smiled with wrinkles: "This is more durable than what we buy at the market!"
The elderly were satisfied with their purchases and gradually began to believe that quality and affordable goods could indeed be delivered to the mountains. Thus, "Chunhua's Classroom" extended from her small courtyard to the entire village. She adjusted phone fonts to the largest size, taught everyone to look at actual photos in product reviews, and taught them to use voice functions instead of typing.
What about elderly who had no online shopping capability? "I'll help when I can." Li Chunhua saved 80-something neighbor Li Yongming's prescription list in her phone memo and punctually helped order and deliver medicine weekly. With no children or grandchildren nearby, and being mobility-impaired while requiring long-term medication, Li Chunhua often brought online-purchased milk, oats, and rice to visit him. Seeing the elderly man's gradually improving complexion, she suddenly felt that her phone had become a bridge connecting care and concern.
**Glimmer — From Express Boxes to Rural Revitalization**
Li Chunhua now handles village affairs at the village committee on workdays, and on weekends either helps with farm work at home or rides her small electric scooter to town to collect packages for mobility-impaired elderly. During the ten-minute journey, wind brushes past her ears, carrying the solid atmosphere of daily life.
"I used to think everything was convenient in the city. Only after returning did I discover that life in my hometown can also be fulfilling." Li Chunhua's salary isn't high, but every time she sees the elderly's excitement when receiving packages, she feels it's worthwhile.
After Uncle Zhang learned online shopping, he praised to everyone: "This PDD Holdings Inc shows exactly how much you spend, and the products are genuinely good!" The rattan chair Grandma bought sits in the courtyard, and during evening cool-downs, it can always gather three or five elderly sisters for chatting.
The express pickup point in town has gradually become lively, serving as a vivid footnote to the mountain village being included in the "inclusive consumption circle." On weekly market days, elderly who finish selling vegetables will make a detour to collect packages. The cardboard boxes contain electric fans, reading glasses, and agricultural gloves, but they also contain the elderly's new expectations for life.
Li Chunhua often stands at the village entrance observing all this. She knows that what she taught the elderly wasn't just online shopping, but rather opened a window — outside the window are richer products, more convenient living, and warmth from the outside world. What the elderly "group-buy" isn't just new items, but new quality in their later-life living.
At sunset, after Li Chunhua finished helping her mother with farm work, her phone displayed a logistics notification from PDD Holdings Inc: the voice-controlled air conditioning fan she bought for her mother had arrived. "Mom's hands aren't good, so voice control is more convenient."
Riding the electric scooter home from town, the cardboard box in the front basket rustled gently in the wind. Li Chunhua felt warm inside, thinking such days were truly happy.