More than 20 corporate partners participated in the 2026 CCTV Spring Festival Gala held on the evening of February 16, spanning sectors such as smart mobility, artificial intelligence, robotics, and liquor. According to incomplete statistics, the event featured collaborations across diverse industries.
In the 2025 Spring Festival Gala, robots from Unitree Robotics gained popularity through the performance "秧bot." This year, four robotics companies—Unitree Robotics, Magic Atom, Galaxy General, and Songyan Dynamics—appeared in the 2026 edition.
Magic Atom was the first robotics firm to appear in this year's gala. On the main stage, six MagicBot Z1 humanoid robots and two MagicBot Gen1 units performed alongside artists such as Yi Yangqianxi and Jerry Yan in the act "智造未来" (Intelligent Creation of the Future). At the Yibin branch venue, over a hundred four-legged MagicDog robots, styled as giant pandas, delivered a large-scale synchronized group performance.
According to information obtained from Magic Atom, the company showcased real-world multi-robot collaboration scenarios on the gala stage, allowing audiences to directly experience how robots are integrating into daily life.
"This year's Spring Festival Gala is not just a performance art display but a comprehensive 'technical review,'" said Gu Shitao, co-founder of Magic Atom. "We want the public to see that robots are not only capable of singing and dancing but are also truly intelligent and capable partners. It also shows the world that 'Intelligent Manufacturing in China,' represented by Magic Atom, is accelerating onto the global stage through a dual strategy of commercialization and globalization."
In the performance "武BOT," Unitree Robotics' humanoid robots executed martial arts movements, including front flips, backflips, and 360-degree aerial spins, landing steadily each time.
Songyan Dynamics featured multiple products in the sketch "奶奶的最爱" (Grandma's Favorite) alongside comedian Cai Ming, marking the first appearance of humanoid robots in a Spring Festival Gala language-based comedy segment.
Apart from Unitree Robotics, the other three robotics companies—Magic Atom, Galaxy General, and Songyan Dynamics—made their debut on the CCTV Spring Festival Gala this year. Media reports indicate that partnership rights for robotics collaborations in the 2026 gala were valued between 60 million and 100 million yuan, with certain exclusive rights reaching as high as 500 million yuan.
According to incomplete statistics, eight listed companies were among the partners of the 2026 CCTV Spring Festival Gala:
Additionally, ByteDance's Seedance 2.0 model has recently attracted significant attention. Li Liang, Vice President of Douyin Group, stated on social media that the Spring Festival Gala was the first public event globally to utilize Seedance 2.0.