广告主削减预算冲击业绩 Pinterest股价应声下挫

投资观察
Feb 13

社交媒体平台Pinterest因广告主缩减开支导致业绩承压,发布营收增长放缓预期后,股价遭遇大幅下跌。

Pinterest股价在盘前交易中暴跌近20%,跌至15.05美元。若常规交易时段维持此跌幅,该股将创下五年多来最低收盘价。该公司上次股价低于15美元需追溯至2020年4月,而其上市时间为2019年。

最新财报显示,Pinterest上季度利润下滑且营收未达预期。公司预计本季度增长将进一步放缓,营收指引区间设在9.51亿至9.71亿美元之间。

首席执行官威廉·瑞迪指出,受特朗普总统关税政策影响,大型零售商为保护利润率正在削减广告支出。这一趋势直接冲击了以广告收入为主的社交媒体平台。

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