现在判断定价对假日季玩具销售影响还为时过早 -- 市场观点

投资观察
Sep 06

美东时间下午2点 - 据UBS在研报中指出,美泰公司在今年这个时点重申其业绩指引,显示出对关键60天假日销售窗口期前消费者需求的信心。分析师表示,这家玩具制造商已基本完成高峰生产,关键商业举措也已就位。他们指出,今年更强劲的电影片单也有助于支撑需求。

然而,分析师警告称,由于定价仍是抵消关税的关键工具,市场能见度有限。分析师写道:"考虑到美泰公司对中国的敞口仅为行业平均水平的一半,该公司具有竞争优势。"但UBS表示,随着定价持续向消费者传导,现在判断更高价格可能如何影响需求还为时过早。

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