Stream Ideas (08401) announced that on August 21, 2025, the company entered into a memorandum of understanding with its business partners and Shenzhen Dabai Era Technology Co., Ltd. (the new partner) to expand strategic cooperation in developing, producing, selling, and leasing water dispensers in China and overseas. The collaboration focuses on integrating advanced water management solutions and enhancing the company's media and advertising capabilities in high-traffic urban areas.
The memorandum builds upon the original strategic cooperation agreement announced on July 4, 2025, incorporating the new partner's expertise in omni-channel new media and digital transformation to further advance innovative development in dynamic advertising integration for screens and displays.
The new partner is a high-tech enterprise established in Shenzhen, specializing in omni-channel new media operations and corporate digital transformation services. Riding the wave of the digital economy, the company adopts "industrial IP commercial collaboration" as its core strategy, committed to creating digital transformation highways for enterprises and building new ecosystem platforms for tertiary industry services.
Under the memorandum, the company, business partners, and the new partner agree to jointly leverage the new partner's professional advantages as an operator of screens and displays for water dispensers and other IoT devices, including water dispensers, coffee machines, and unmanned intelligent retail devices, all equipped with smart advertising displays. This arrangement aims to further integrate the company's dynamic advertising solutions into these devices, thereby enhancing the group's media and advertising coverage within central business district (CBD) living communities in China, while promoting innovative advertising models through new media operations in China and overseas.
Through the memorandum, the company will expand advertising screen deployment by leveraging the new partner's digital platforms and networks, thereby extending the company's media reach in community and urban environments and creating synergies in consumer engagement and digital marketing.
The memorandum outlines an expanded cooperation framework among the company, business partners, and the new partner, focusing on jointly developing, producing, selling, and leasing smart water dispensers and related IoT devices in China and overseas. Key terms include integrating advertising screens on partners' device assets to facilitate dynamic content display, independent operation of advertising business under company supervision, and authorizing the new partner to use its new media expertise to handle business development, management, and operations of the advertising ecosystem.
The memorandum also incorporates data analytics to track consumer engagement and refine marketing strategies, combining interactive elements to enhance user participation. Under the memorandum, ongoing cooperation will facilitate independent operation of advertising business across all device assets held by business partners. The company has fully authorized and entrusted the new partner with responsibility for business development and management of advertising screens.
By leveraging the new partner's channels and marketing capabilities in China and overseas, dynamic content will be displayed on screens and displays in high-traffic areas. This development is expected to expand the company's business scope and further consolidate its market share in China's growing media and advertising industry.
Additionally, the memorandum identifies data analytics and consumer behavior research as important components of the cooperation. The contracting parties will utilize advanced analytical tools to track engagement metrics and consumer behavior patterns related to advertisements displayed on water dispensers and other IoT devices. This data-driven approach helps refine advertising strategies, ensuring appropriate messages are delivered to target audiences at optimal times. Brands will benefit from real-time measurement of campaign effectiveness, enabling informed decision-making and optimization of marketing efforts.
In the memorandum, the company contributes by providing guidance in data analytics and consumer behavior research. With its background in media and advertising, the company will assist in integrating and reviewing data from IoT devices, utilizing its analytical tools to process engagement metrics related to displayed advertisements, such as view counts, interaction rates, and dwell time. This includes the company conducting consumer behavior research to document patterns, preferences, and trends, helping shape content and adjust programs.
By utilizing data in this manner, the company aims to support more precise advertising placement, helping brands deliver personalized and timely messages while complying with data privacy regulations and sharing insights among business partners to benefit growth in the media sector.
The memorandum expands strategic collaboration by emphasizing the utilization of daily interactions with water dispensers and other IoT devices in high-traffic areas such as office buildings, shopping malls, and public transport hubs. These devices not only provide essential drinking water services but also serve as key touchpoints for brands to reach consumers. By combining the company's advertising expertise with business partners' existing device deployment and the new partner's new media operations in prominent locations, the memorandum helps deliver precise and contextually relevant content to audiences in appropriate contexts.
Furthermore, this collaboration aims to diversify the company's digital advertising services amid the transformation wave of digital media platforms. By deploying advertising solutions on these devices, the company can provide brands with more effective channels to reach target audiences. Under this framework, the company will assume a core role in developing and managing advertising content, utilizing professional expertise to plan dynamic display solutions, coordinating campaign integration across business partner networks, and ensuring alignment with evolving market trends.
In summary, the memorandum outlines multifaceted cooperation among the company, business partners, and the new partner, with goals focused on enhancing brand visibility through integrated advertising on IoT devices, providing innovative advertising solutions that combine practicality with dynamic content, utilizing data analytics for precise consumer targeting, and encouraging consumer participation through interactive elements.
The company plays an important role in this framework, leading the development and planning of advertising content, providing strategic expertise in media integration and digital innovation, driving data-driven insights to optimize program performance, and coordinating cross-business partner programs to ensure creation of an innovative and transformative advertising platform that meets brand needs while promoting meaningful consumer interaction.
As the partnership progresses, the company expects to leverage these synergies to create significant business opportunities and make positive contributions to the evolving media and advertising industry in China and overseas.