本年度信息
巨星传奇（股票代码：06683）公告显示，截至2025年12月31日止年度，集团由上年同期0.50亿元经调整净利润转为最多0.52亿元经调整净亏损。公告将业绩逆转的原因主要归结为：第一，IP内容推出节奏放缓，影响IP创造及营运业务表现；第二，新消费业务在拓展产品与销售渠道过程中，毛利率低于去年同期；第三，基于审慎原则及地缘政治局势变化，对部分应收账款计提非现金性质的减值准备。
公告指出，集团正处于业务结构及战略升级的重要阶段，一方面推进IP创造成与营运的相关战略合作并探索AI、机器人等新技术与明星IP场景相结合的新模式，另一方面持续完善IP商业化和新消费渠道网络，通过优化业务结构、加强成本和风险管理，推动业务稳健发展。
业务分项
IP创造及营运：受内容推出节奏减缓影响，报告期内业务表现受到一定阶段性冲击。
新消费业务：在持续拓展产品类型与销售渠道的过程中，整体毛利率水平低于上年同期。
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