In anticipation of the 2026 "3·15" International Consumer Rights Day, Kunlun Health Insurance Shanghai Branch has proactively launched a series of consumer protection awareness activities. Centered on the theme "Clear and Transparent Finance, Safeguarding Peace of Mind in Consumption," the campaign is driven by a commitment to public service. The initiatives are creatively aligned with traditional festivals and public needs, including the Lantern Festival, Learn from Lei Feng Day, International Women's Day, and Arbor Day. The activities have reached diverse settings such as communities, schools, and enterprises, delivering consumer protection knowledge in accessible and engaging formats. These efforts aim to protect the legitimate rights and interests of financial consumers, fulfill corporate social responsibilities, and demonstrate the dedication of a professional health insurer.

Beginning on March 2-4, the company’s promotion team engaged residents in Huangpu District’s Tonglefang Subdistrict and Minhang District’s Beiqiao and Zhuanqiao communities. Moving beyond conventional approaches, the team set up informational booths, conducted interactive quizzes, and distributed educational materials. Using simple, relatable language, they explained essential insurance concepts and retirement financial risk prevention, while providing personalized consultations on policy purchasing and claims processes. This grassroots approach made consumer protection knowledge both understandable and memorable, blending cultural warmth with the spirit of public service embodied by Lei Feng.

Building on this foundation, the campaign expanded into varied scenarios to deepen its impact. On March 5, coinciding with Arbor Day and Learn from Lei Feng Day, the company visited a special education school. Volunteers planted saplings with students, spreading hope and care, while also offering tailored consumer protection workshops for faculty. These sessions used real-life cases to clarify insurance and claims procedures, combining public welfare support with practical education. On March 6, ahead of International Women’s Day, the team organized an event in Xuhui District’s Xiqin Community, integrating traditional Chinese-style brooch making with consumer protection education. Participants gained hands-on experience in craftsmanship while learning about financial fraud prevention in an enjoyable setting.

To address the specific needs of different groups, the campaign further extended its outreach. On March 9, in collaboration with partner organizations, the company hosted a session at the Hongqiao Charity Café, focusing on helping older adults overcome the "digital divide." Volunteers provided step-by-step guidance on using electronic devices and highlighted online insurance procedures and mobile fraud prevention methods, empowering seniors who may feel hesitant or unfamiliar with digital tools. Separately, the company engaged corporate audiences by partnering with Shanghai Mingliu Health Examination Center. Combining health check-ups with consumer protection education, the initiative educated employees and体检人群 on health insurance consumption and risk avoidance, offering integrated support for both health management and financial security.

Through the 2026 "3·15" campaign, Kunlun Health Insurance Shanghai Branch has moved beyond traditional outreach methods, linking consumer protection education with multiple seasonal and social occasions. The activities have reached a broad demographic—from community residents and youth to older adults and corporate employees—using formats that blend public welfare, cultural engagement, and corporate services. These efforts have not only spread financial literacy and warmth but also strengthened public awareness and risk prevention capabilities. The campaign reflects the company’s core mission of serving the public and prioritizing customer health, underscoring its responsibility as a specialized health insurer.

Looking ahead, Kunlun Health Insurance Shanghai Branch will continue to deepen its consumer protection work through regular financial education activities. By innovating in outreach methods and expanding service coverage, the company aims to embed consumer protection into all aspects of its operations, safeguarding the rights of financial consumers with professionalism and care. These efforts will contribute to a transparent, orderly financial market and support the national "Healthy China" initiative.