MINISO FRIENDS Opens First International Store in Malaysia Following Global Design Award Wins

Deep News

Mar 30

MINISO FRIENDS has been awarded the "International Innovative Design Award" at the French GPDP AWARD, marking another prestigious international design accolade after receiving the Platinum Award at the 2025 London Design Awards. Concurrently, the brand is accelerating its global expansion, with its store network now totaling 17 locations worldwide. The first overseas MINISO FRIENDS store has officially opened in Malaysia.

As a core format within MINISO's "Entertainment Park" series, MINISO FRIENDS is positioned as a "small yet refined, refined yet beautiful" lightweight mini IP park. The award-winning Shenzhen Haiya MixC MINISO FRIENDS location builds a full-scenario narrative around MINISO's proprietary IP "YOYO," integrating globally popular IP content from Disney and Sanrio. It reconstructs the consumer experience through a soothing atmosphere and immersive interactions.

MINISO has established a portfolio of entertainment-themed store formats, including MINISO SPACE, MINISO LAND, and MINISO FRIENDS. To date, the company operates over 40 "Entertainment Park" series stores globally, all situated in prime commercial districts of major cities around the world.

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