爱奇艺（IQ）今日盘中大涨5.17%，市场关注度显著提升。
消息面上，AI技术驱动的“漫剧”市场正迎来爆发式增长。爱奇艺作为核心参与者，通过AI工具大幅降低制作成本，并联合阅文等平台开放IP资源，推动内容产能提升。行业数据显示，漫剧单月全网播放量已突破百亿，全年市场规模或达200亿元，成为公司新的增长点。
此外，爱奇艺宣布全球首个线下乐园项目——扬州爱奇艺乐园将于2月8日开业。该乐园以“国创IP+前沿科技”为核心，打造沉浸式影视体验，涵盖全感剧场、光影互动等七大板块，进一步拓展IP商业化场景。分析认为，这两项业务进展共同提振了投资者对公司长期增长潜力的信心。
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