百事可乐首席执行官透露，公司计划于2026年下半年重新推出桂格品牌产品线，战略重心将集中在四大健康维度：肠道健康改善、心血管功能强化、能量补充效率及体重管理科学。此次品牌重塑将结合最新营养学研究，通过创新配方升级传统燕麦产品，满足当代消费者对功能性食品日益增长的需求。
据悉，新系列产品将采用天然膳食纤维与植物蛋白复合技术，在保持经典口感的同时增强饱腹感。研发团队特别针对都市人群的高强度工作节奏设计能量缓释方案，并引入益生元组合优化肠道菌群平衡。市场分析师指出，此举标志着百事可乐正在加速向健康化战略转型，有望在价值千亿美元的功能性食品市场中抢占先机。
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