Maserati is resorting to steep discounts by dealers to revive its sales in China, with its all-electric SUV now priced at just 358,800 RMB—positioning it against models like Xiaomi's YU7 and other new energy vehicle (NEV) competitors.

**Deep Discounts on Maserati’s Electric Model** Dealers are offering the Grecale Folgore, Maserati’s first all-electric mid-size SUV, at a starting price of 358,800 RMB (before optional add-ons). Some stores report selling over 30 units monthly. The model features CATL battery technology, a claimed range of 533 km, and qualifies for purchase tax exemptions.

A sales representative confirmed the pricing, noting that after customization, the final cost would be around 400,000 RMB. The electric version retains design similarities to its gasoline counterpart but with more futuristic touches. Real-world range is estimated at 80% of the official figure, or roughly 400+ km.

"Our flagship store recently opened, and after negotiations with the manufacturer, we secured this batch at a highly competitive price," the representative added. "Since October, we’ve sold about half of the 70–80 units allocated, attracting both local and out-of-town buyers."

**From Porsche Rival to Xiaomi’s Competitor** Originally positioned against Porsche’s Macan EV (priced at 898,800 RMB), the Grecale Folgore’s discounted tag now places it in the 300,000–400,000 RMB NEV segment, competing directly with Xiaomi, NIO, Li Auto, and AITO. For instance: - NIO ES6 starts at 338,000 RMB. - Li Auto L7 starts at 301,800 RMB. - Xiaomi YU7 Max can reach 400,000 RMB with options.

This isn’t Maserati’s first price cut. In July, a Shanghai dealer advertised the gasoline Grecale at 388,800 RMB, 262,000 RMB below its official starting price.

**Sales Slump: Once the "Queen," Now Struggling** Founded in 1914, the Italian luxury brand has seen its China sales plummet. In 2024, deliveries fell over 70% YoY to 1,228 units, with monthly lows of just 30+ cars. Through September 2025, sales dipped 3% YoY to 1,023 units, including 83 units in September (down 5% YoY).

Despite efforts like new models, pricing adjustments, and management changes, Maserati’s decline mirrors broader challenges in the ultra-luxury segment. Brands like Bentley, Rolls-Royce, and Ferrari also face declines, but Maserati’s woes are more acute.

Owners cite lackluster craftsmanship, slow electrification, and fading brand prestige as key reasons for bypassing Maserati in favor of rivals. Once a symbol of performance and luxury, the "Queen of Sports Cars" is losing its luster in China’s cutthroat EV market.