异动解读 | 多邻国股价盘中大跌5.01%,尽管分析师看好其扩张策略

异动解读
Aug 19

周二盘中,在线教育平台多邻国(Duolingo,股票代码:DUOL)股价大跌5.01%,引发市场关注。这一跌幅出现在该公司正积极扩张业务范围之际,显示投资者对公司战略存在一定疑虑。

据悉,多邻国正在超越其核心的语言学习业务。公司近期收购了音乐游戏初创公司NextBeat,旨在拓展音乐教育领域。此外,多邻国的国际象棋课程已经达到100万日均用户,展示了其在非语言学习领域的潜力。KeyBanc分析师表示:"我们对多邻国建立新课程并利用AI为每个学习者量身定制内容的能力感到鼓舞。"

然而,多邻国近期的AI相关举措似乎引发了一些争议。KeyBanc分析师指出,公司拥抱AI的做法曾引发用户不满并抑制了第二季度增长。为应对这一挑战,多邻国正在用奖励正确答案的能量系统替换惩罚用户错误的红心系统。初步结果显示日活跃用户、学习时长中位数和订阅转化率有所提升。尽管如此,市场似乎仍在消化这一转变可能带来的影响。尽管股价下跌,KeyBanc仍然看好多邻国的前景,将该股评级上调至增持,目标价定为460美元。

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