异动解读 | 亚朵集团发布强劲财报，股价盘前大涨5.70%

异动解读

Aug 26

周二盘前，亚朵集团（NASDAQ:ATAT）股价大涨5.70%，引起投资者广泛关注。这一显著涨幅主要源于公司发布的2025年第二季度财报，财报显示公司业绩超出市场预期。

根据财报，亚朵集团在2025年第二季度实现营收24.69亿元人民币，同比增长37.4%。调整后净利润达4.27亿元，同比增长30.2%。值得注意的是，公司的调整后EBITDA为6.1亿元，同比增长37.7%，展现出强劲的盈利能力。

亚朵集团在酒店和零售两个核心业务板块均表现出色。酒店业务方面，公司在营酒店数量达到1824家，RevPAR（每间可售房收入）达343元，平均房价（ADR）为433元，入住率（OCC）为76.4%。零售业务更是亮点，第二季度GMV（商品交易总额）达11.44亿元，同比大幅增长84.6%。值得一提的是，在今年的618购物节期间，亚朵星球首次在主流第三方平台的床上用品行业榜单中夺得榜首。

基于零售业务的强劲增长势头，亚朵集团上调了2025年全年收入增长指引至30%。这一积极展望无疑增强了投资者对公司未来发展前景的信心，推动了股价的大幅上涨。随着亚朵集团在酒店和零售两个领域的持续拓展，市场普遍看好公司的长期增长潜力。

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