COSMO LADY (02298) has released its interim results for the six months ended 30 June 2026. The group recorded revenue of RMB1.267 billion, representing a decrease of 11.76% compared to the corresponding period last year. Profit attributable to owners of the company amounted to RMB61.214 million, reflecting an increase of 5.91% year-on-year, with basic earnings per share of RMB0.028.
During the reporting period, the group has steadfastly implemented its core brand strategy of "creating good-quality yet affordable national underwear," methodically advancing initiatives to rejuvenate and nationalize the brand. These efforts have consistently elevated awareness, preference, and trust in the core COSMO LADY brand among mainstream consumer demographics, thereby consolidating its leading position in the national intimate apparel sector.
In terms of marketing and promotional activities, COSMO LADY has continued its Chinese New Year red-themed marketing strategy, deepening its collaborative partnership with renowned Hong Kong feng shui expert Mak Ling Ling on red-themed campaigns. By precisely capturing consumer needs and leveraging scenario-based operations to generate compelling communication topics, the company has achieved synergistic improvements in both brand influence and terminal sales performance.
Concurrently, centered around the communication theme of "worn by a hundred celebrities," the group has persistently strengthened brand recognition for its national fashion staples, facilitating an extension of the brand from functional awareness to lifestyle identification and continuously enriching the depth of its brand value proposition.
During the reporting period, the group continued to refine its tiered bestseller product matrix spanning the full price spectrum, driving overall performance growth through the momentum of individual hero products. The company launched core items including the "Peach Cup," "Tug-Free Comfort Bra," and "Pilates Bra," with pricing designed to cater to diverse consumption tiers. The "Little Black Magnetic Master Foundation Bra" has proven highly popular among consumers, anchored by its key selling points of comfort, invisibility, and an integrated SPA experience, achieving robust growth momentum. The establishment of this tiered bestseller portfolio not only precisely aligns with diverse consumer needs but also leverages top-performing items to drive exposure and revenue generation, injecting sustained and stable momentum into brand growth.