康卡斯特广告推出Outcomes+:横跨传统与流媒体电视的新一代定向归因解决方案

美股速递
Mar 25

康卡斯特广告部门正式推出其新一代解决方案Outcomes+,该方案旨在为传统电视与流媒体电视提供先进的定向投放与广告效果归因功能。

这一创新工具将帮助广告商更精准地触达目标受众,并准确衡量其广告投资在跨平台电视环境中的实际效果。

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