异动解读 | 唯品会二季度业绩不及预期,Q3展望疲软,盘前大跌近7%

异动解读
Aug 14, 2025

周四盘前,中国领先的在线品牌折扣零售商唯品会(VIPS)股价大跌6.97%,主要受到公司发布的2025年第二季度财报及第三季度业绩展望的影响。

根据唯品会最新公布的财报,公司第二季度净营收为258亿元人民币,同比下降4.09%。尽管商品交易总额(GMV)同比增长1.7%至514亿元,但公司的Non-GAAP净利润从去年同期的22亿元下滑至21亿元。这些数据显示,唯品会在当前竞争激烈的电商环境中面临增长压力。

更令投资者失望的是唯品会对第三季度的业绩预期。公司预计2025年第三季度净营收将在207亿至217亿元之间,同比增长仅为0%至5%。这一疲软的展望引发了市场对唯品会未来增长前景的担忧,导致股价大幅下挫。尽管唯品会在会员运营方面取得了一定进展,如超级VIP(SVIP)活跃用户数同比增长15%,但这似乎不足以抵消投资者对公司整体业绩的担忧。

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