美元树公司吸引新客户,可自由支配品类表现优异——市场评论

投资观察
Mar 16

通胀压力下的消费者在假日季纷纷涌向美元树公司,购买圣诞装饰品、派对用品和玩具。这家折扣零售商表示,可自由支配品类在最近一个季度的表现优于其他品类。首席执行官迈克·克里登在与分析师的电话会议中表示,他认为这种优异表现是"客户对扩大价值接受度的指标, shoppers正被更广泛的品类和更高价值的选项所吸引。"此外,美元树在第四季度净新增了650万个家庭客户,较前一季度显著加速。

克里登指出,这两大趋势均指向更强劲的客户参与度。"如果客户参与度正在恶化,我们预计会首先在可自由支配品类和冲动消费品类看到压力,"他表示,"但实际情况恰恰相反,可自由支配品类表现优异,季节性产品销售强劲,多价位产品的接受度也有所提升。"

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