百思买面临多重挑战 税收刺激政策带来的短期提振难改长期困境

投资观察
Feb 03

摩根大通在最新研究报告中指出,即使消费者可支配收入增加,百思买的股价仍可能维持区间震荡格局。分析师虽然预期税收刺激政策将带来短期需求提振,但强调该公司正面临"严峻的近期环境"——第二季度将面临Switch 2游戏机发布的高基数对比,十月份还需应对Windows 10系统停止支持带来的冲击。

更值得关注的是,存储芯片市场价格翻倍上涨的趋势,预计将迫使多数PC品牌将新产品定价上调20%-30%。这对计算类产品销售额占比超过35%的百思买而言,无疑构成重大阻力。分析师同时预测,电视和家电产品的销售疲软态势将持续,"房地产市场目前仍处于停滞状态"。

基于上述挑战,摩根大通已将百思买评级从"增持"下调至"中性"。

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