Qudian Inc. (NYSE: QD) saw its stock price surge 5.14% in intraday trading on Wednesday following the company's announcement of plans to change its name and ticker symbol. The Chinese consumer-oriented technology company revealed its intention to rebrand as "High Templar Tech Limited" and adopt the new ticker symbol "HTT".

The proposed changes, which are subject to shareholder approval, were announced by Qudian's board of directors on Wednesday morning. The company has scheduled an extraordinary general meeting (EGM) for December 10, 2025, where shareholders will vote on the English name change. The ticker symbol change, however, does not require shareholder approval.

Investors appear to have responded positively to this rebranding initiative, viewing it as a potential signal of the company's evolving business strategy. While Qudian has not provided specific details about the rationale behind the name change, it could indicate a shift in focus or expansion into new technological areas beyond its original consumer finance business model.