Citi: Samsung Electronics to Benefit from Favorable Memory Chip Pricing Environment This Year

Deep News

Jan 05

Analysts at Citi, led by Peter Lee, stated that Samsung Electronics Co., Ltd. will benefit from a favorable pricing environment for memory chips this year. The analysts forecast that the average selling prices for Dynamic Random-Access Memory (DRAM) and NAND flash products could rise by 88% and 74% respectively in 2026, which are increases above Citi's previous predictions of 53% and 44%. Driven by increased adoption of AI applications and growing demand for central processing units dedicated to AI training and inference, a significant shortage of general-purpose memory products is anticipated this year, according to the analysts. Citi raised its target price for Samsung Electronics by 18% to 200,000 Korean won per share and maintained a "Buy" rating. So far, the company's stock price has increased by 5.1%, reaching 135,000 won per share.

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