Tapestry和拉夫劳伦品牌吸引Z世代消费者 -- 市场快讯

投资观察
Nov 06, 2025

消费者可能面临因关税导致的价格上涨压力,但他们仍在看到良好价值的地方消费。拉夫劳伦和母公司Tapestry都为其最新季度报告了强劲的销售和盈利增长。相比于欧洲奢侈品牌,这两个品牌被定位为更具可负担性。Coach手袋的价格区间在200到500美元之间,远低于路易威登和爱马仕等品牌上千美元的包款。此外,Coach和拉夫劳伦努力通过结合怀旧元素与时尚新产品,来吸引备受青睐的Z世代消费者。(suzaanne.kapner@wsj.com)

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